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  • Bancassurance is the selling of insurance products through banks distribution channels.
  • Potential for banks to leverage customer base to generate risk free income from non-interest sources.
  • In Many markets (especially in Europe) Bancassurance is the primary mode of distribution of Insurance Products.
  • It is also fast catching up in markets in the far-east, India and the Middle East.
  • According to a recent sigma study, Bancassurance is on the rise, particularly in emerging markets.
  • Insurers have been successfully leveraging Bancassurance to gain a foothold in markets with low insurance penetration and a limited variety of distribution channels.
  • Europe has the highest Bancassurance penetration rate.
  • The outlook for Bancassurance remains positive worldwide.
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